Last week Dr. Ritter attended the annual ASDA meeting in Austin, Tx. The American Society for Dental Aesthetics was established by the late Dr. Irwin Smigel back in 1976. The Society is in existence because of Dr. Smigels passion for aesthetic dentistry and the ability to change someones life with an improved smile, his famous line was "if I can do it, you can do it". Dr. Ritter presented his lecture on Social Media and Recommendation marketing to the enthused audience. Dr. Ritter also was bestowed the honor of achieving the American Board of Aesthetic Dentistry. Dr. Ritter had to take an extensive exam as well as present to the academy 10 cases showcasing his ability in aesthetic dentistry.